La Jolla · Seller guides · Process

My marketing plan for your La Jolla home

Short answer: A marketing plan is a written list of how buyers will hear about your home, and when. Mine covers prep, photos, where the listing goes, showings and how I report back to you. You see it before we start, and you can change it.

Once a home is listed, it’s easy to feel left in the dark. That’s fixable. Here’s the plan I walk through with you, step by step, before your home goes live.

I’m Weston Clark, Founding Member of the Dickinson-Clark Team at Compass. I help sellers in La Jolla and coastal San Diego plan each step of a sale, in writing, before anything goes public. You can talk about fees with Weston directly. This form does not give a commission quote.

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Related: Seller prep · Staging · Buying and selling · Cost to sell · Guides · La Jolla · Home not selling · Pricing your home · Selling off-market · Selling to a builder · Listing expired

Step 1: Get the home ready

Before anyone sees the home, we get it ready. That might mean small repairs, a deep clean, or moving some furniture out.

  • A walk-through together, room by room
  • A short list of fixes worth doing, and ones to skip
  • Staging, which means setting up rooms so buyers can picture living there. See my staging guide.
  • My seller prep checklist, so nothing gets missed

Step 2: Photos, video and a floor plan

Most buyers see your home online first. So the pictures matter a lot.

  • Photos taken by a pro, in good light
  • Video or a walk-through tour, if it fits the home
  • A floor plan, which is a simple drawing of the rooms from above
  • A clear, honest listing write-up that talks about the home and the setting, not about who should live there

You see the photos and write-up before they go public. If something feels too personal, we take it out.

Step 3: Where the listing goes

Most homes go into the MLS, which is the shared listing database that local agents use. From there, the listing can reach home search websites.

Some sellers want a quieter start. That’s a real option, with trade-offs. Fewer people may see the home. We’d talk it through and you’d sign a form if you pick it.

Either way, the plan says where your home will show up, and when.

Step 4: Showings and privacy

A showing is a visit by a buyer and their agent. Open houses are showings open to the public for a set time.

  • We agree on showing times that work for you
  • Lock up valuables, papers and medicine before any visit
  • Take down personal photos if you’d like more privacy
  • I’ll tell you which agent booked each showing, and when

If you have tenants, there are extra steps. My selling with tenants guide covers them.

Step 5: How I report back

You shouldn’t have to chase me for news. Here’s what I share:

  • How many showings, and what buyers said
  • Any questions buyers keep asking
  • Any offers, in writing, side by side
  • What I’d change, if anything, and why

We pick how often you hear from me: daily, weekly, or right away when something happens. When offers come in, my offer strategy guide explains how I compare them.

Marketing to every buyer

My marketing is open to every buyer. Fair housing law says every buyer must get an equal chance. So my ads talk about the home and the place, not about who should buy it.

This guide is general information. It’s not legal or tax advice.

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FAQ

What is a home marketing plan?

A home marketing plan is a written list of how buyers will hear about your home, and when. Mine covers prep, photos, where the listing goes, showings and how I report back. You see it before we start.

Do I get to see the photos before they go online?

Yes. You see the photos and the listing write-up before anything goes public. If a picture feels too personal, we take it out or retake it.

Do I have to hold open houses?

No. Open houses are one choice. Some sellers want them, and some don't. We'd talk about the trade-offs and pick what fits you and your home.

How often will you update me?

We choose that together. Some sellers want a daily note, others a weekly one. I'll always tell you right away about offers or anything urgent.

Can I sell without putting my home on public websites?

Sometimes, yes. Some sellers choose a quieter start. It has trade-offs, since fewer people may see the home. You'd sign a form if you choose it, and fair housing rules still apply.

Is this legal advice?

No. This page is general information about how I market homes. It's not legal or tax advice. For legal questions, talk with a real estate lawyer. For tax questions, talk with a tax pro.

Talk with Weston about your marketing plan

Tell me about your home and your timing. I’ll write up a plan you can read, question and change.

Or call (858) 997-8998 · weston@sandiego.homes · Search on Compass

Free seller tools: What is my home worth? · What would I take home? · Real estate words in plain English

Have another question? Quick answers to common questions

Sources

Weston Clark · Founding Member of the Dickinson-Clark Team at Compass · (858) 997-8998 · weston@sandiego.homes

Weston Clark, DRE #02122466 · Compass, DRE #01527365

Compass is a real estate broker licensed by the State of California and abides by Equal Housing Opportunity laws. All material presented herein is intended for informational purposes only, compiled from sources deemed reliable but not verified. Changes in price, condition, sale or withdrawal may be made without notice. All measurements and square footage are approximate.

⌂ Equal Housing Opportunity. This page is general information about places and process — not legal, tax, title, insurance, lending, or financial advice. Brokerage compensation is discussed directly with Weston for the specific transaction.